Motivations and stakeholder preferences for potential tourist attractions in the Ujung Batee tourist area, Pasie Raja Sub-District, South Aceh District
MOTIVASI DAN PREFERENSI STAKEHOLDER ATAS POTENSI OBYEK WISATA DI KAWASAN WISATA UJUNG BATEE KECAMATAN PASIE RAJA KABUPATEN ACEH SELATAN
DOI:
https://doi.org/10.64315/2k133s40Keywords:
Ecotourism, Ujung Batee, Stakeholder, Motivation, Preferences.Abstract
This research examines the potential of ecotourism sites in Ujung Batee Tourist Area, Pasie Raja District, South Aceh Regency, focusing on the identification of natural and cultural resources, as well as the motivations and preferences of stakeholders for the development of these ecotourism sites. The methodology employed includes purposive sampling and data analysis using the one score one indicator scoring system and Spearman rank correlation test. The findings indicate significant ecotourism potential in Ujung Batee, with beaches and the sea being the primary attractions highly valued by the local community, managers, and tourists. The main motivation for developing ecotourism is to enhance local economic growth and community well-being. The study provides recommendations for improved management and promotion to increase visitation and support sustainable ecotourism development in the area.
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